Changing negative attitudes towards Technical and Vocational Training
The programme is trying to reduce the negative attitudes held by the Jordanian society towards technical and vocational educational training, through a wide set of interventions tackling the issue through different angles. The approach includes social and behavioural research and campaign to address stigma around the sector; regular engagement with the private sector to ensure the curriculum is updated and responsive to the needs of the market; partnerships with public and private sector to ensure that government vocational training centres are upgraded and good quality in terms of infrastructure and equipment, technical content of the curriculum, linkages with the labour market, which can make them more appealing to a wider portion of the population.
