Goshticha Shanivar (translated as ‘Story Saturdays’), is a reading campaign which was launched by the state of Maharashtra, India in October 2020, to encourage the joy of reading among children. The campaign was designed to provide children with one story book every week, which especially during the extended school closures due to the COVID-19 pandemic, was critical in the promotion of mental/ emotional well-being of children as well as critical in supporting language development amongst them.